Strategy

Are Millennials The Moral Consumers You Think They Are?

female shopper with multiple shopping bags

A much discussed YouGov BrandIndex survey came out recently that questioned how much Millennials were really moral consumers. The biggest news-making find of the survey was that popular ride-sharing firm Uber had the most significant improvement in brand awareness throughout the last year – even amongst Millennials. “Uber”, “improvement”, “Millennials” – all in the same …

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Strategy

How to Compellingly Use Employees in Ads

bottle of Jack Daniels

Featuring employees in ads isn’t a novel idea. But when did this concept get so routine? Every other ad I see these days shows a “customer representative” interacting with New Product X or Better Service Y. I’m here to argue for a more engaging use of employees in ads. Fewer standard, smiling, nice-but-replaceable employees played …

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