Strategy

How to Compellingly Use Employees in Ads

bottle of Jack Daniels

Featuring employees in ads isn’t a novel idea. But when did this concept get so routine? Every other ad I see these days shows a “customer representative” interacting with New Product X or Better Service Y. I’m here to argue for a more engaging use of employees in ads. Fewer standard, smiling, nice-but-replaceable employees played …

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