Strategy

Are Millennials The Moral Consumers You Think They Are?

female shopper with multiple shopping bags

A much discussed YouGov BrandIndex survey came out recently that questioned how much Millennials were really moral consumers. The biggest news-making find of the survey was that popular ride-sharing firm Uber had the most significant improvement in brand awareness throughout the last year – even amongst Millennials. “Uber”, “improvement”, “Millennials” – all in the same …

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